The relationship kicked off with Gradwell Communications seeking a partner to assist with the rollout of a multisite opportunity for an expanding global food delivery business. Standing said: “We started at a relatively low level in terms of the spend but our base subsequently grew following an acquisition and in turn, so did our relationship with PXC.
“In the last 12-18 months, collaborating closely with PXC has helped us win more technically complex opportunities, accessing opportunities that deliver higher revenue and higher margin, which is really positive for us.”
Gradwell Communications also has a large base of partners which bring a new set of demands. “A robust rebate scheme offered by PXC has helped us on this front by bringing us closer to partners,” said Standing. “It has helped us deliver extra value to our to our channel partners, and enabled us to work directly with them, supporting them as they go to market.”
According to Standing, the partnership resembles more of a strategic relationship, compared to other alliances which feel overly transactional. “Ultimately, we’re not treated like a just another partner,” he said. “The programme gives us the ability to have a personalised approach to doing business with PXC, which means we can take advantage of what works for us, without being penalised for not engaging with things that don’t work for us.”
“Being so close as partners also means that, if there’s an emerging opportunity for another product or service that PXC is offering, we can collaborate closely and quickly if we see the opportunity in our customer base arise.
“Our partnership with PXC has undeniably had a positive impact,” finished Standing. “It has driven positive results in what we’re delivering to our customers and also across what we’re able to generate as a result in our own business.”
