In today's hyper-connected world, the pace of innovation has reached unprecedented levels. Businesses are no longer just adopting technology – it's now an essential part of their operations.
That's why we commissioned our Partner of the Future research study, to understand the challenges faced by partners and end users. Through this research, we've identified the key trends reshaping the market, the future of partner-client relationships, and the steps that channel partners must take to stay competitive.
We asked end users which trends they expected to have the greatest influence on their companies over the coming 12 months. A resounding 86% of them told us technology would be a key area of influence; surpassing people trends at 50%.
Our research also showed that 81% of end users increased their focus on emerging technologies in the past six months alone. In addition, a near-#-unanimous 96% see these technologies as integral to their company's vision for the future.
Emerging technologies open doors to possibilities that were once unimaginable. When deployed correctly, they can drive innovation, enable experiential marketing campaigns and revolutionise business strategies.
But all this rapid evolution, along with implementation and testing, can create risks such as system vulnerabilities, integration challenges or infrastructure instabilities.
That's where mature technologies come into play. These tried-and-tested solutions, such as secure mobile and broadband connectivity, ensure critical operations run smoothly, while offering reliable scalability. By combining the flexibility of emerging technology with the reliability of established solutions, businesses can create a resilient and forward-looking tech adoption strategy.
At Vodafone Business, we understand the essential balance between emerging and mature technologies. Our solutions are designed to integrate the latest innovations with dependable, scalable solutions that support core business functions.
