Vodafone certifies as ‘Fertility Friendly’

Vodafone has achieved a sector first by being certified as a ‘Fertility Friendly’ workplace by Fertility Matters at Work (FMAW), which seeks to educate and inspire businesses on how fertility issues can impact organisations and their employees.

Earlier this year, Vodafone launched ‘Fertility Friends’, an internal, online community to raise awareness, share experiences and give support to colleagues at any stage in their fertility journey.

The company has also introduced the Fertility Support Hub, which houses information, resources and guidance for employees navigating fertility.

This hub gives staff access to ‘Fertility Buddies’, a network of employees with lived experience, who are on hand to offer confidential peer support to their colleagues.

Becky Kearns, CEO at FMAW, said: “The dedication from the team was clear throughout, with so much hard work put into developing both employee and manager support pathways.”

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