In today’s increasingly competitive comms arena how to stand out from the crowd can often be the difference between success and failure.
The job we’re all doing selling collaboration services into businesses is changing. The focus was all about the journey from an on-premise PBX into the cloud. At Evolve IP we have been doing that successfully for many years now where hosted VoIP solutions are almost at saturation point in certain sections of the market.
We are now at a tipping point where there will be just as many migrations from hosted-to-hosted as PBX-to hosted. So, the story and a resellers strategy needs to change.
Everyone is moving to hosted, so partners that can specialise in a certain vertical and build credibility are seeing more success. They are creating a reputation within a more defined target base. To be seen as a specialist provides a big advantage.
It’s why Evolve IP is currently focusing on verticals and delivering educational content around the technologies we provide to support our current partners and specialists rather than just generalists.
We recognise keeping communication simple can be a constant challenge in an increasingly diverse and complex ‘always on’ world.
Multiple platforms, video calls, mobile devices and even traditional desk phones all have a role to play in keeping businesses and their people connected wherever they are. Driving customer engagement is crucial too.
Choice is good. Businesses need to be able to engage via every available channel – from one centralised, all-in-one place communications platform - to maximise efficiency and performance.
Deliver tailored solutions As a global collaboration service provider, Evolve IP offers a white label, cloud-based telephony and collaboration platform which has the power to bring everything together in a simple and effective way.
Take retail for example. We believe it should be all about making things as easy as possible for the partner to engage; pre and post sale. Today, that means ensuring they can do so via whatever channel the customer prefers, integrating all of those channels into a powerful Communications Platform as a Service (CPaaS) or Contact Centre as a Service (CCaaS) solution.
Regardless of industry sector, location or seat size, user experience and customer experience are now mainstream concepts that are at the centre of every modern business.
Evolve IP recognises that one size doesn’t fit all. Every business has different needs, so it’s important to offer tailored solutions that provide maximum value and has a positive long term impact.
To find out more visit: www.evolveip.uk