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Smart Communications has deepened its Wi-Fi and place-based analytics solutions offering through a strategic partnership with Purple.
As part of the partnership, Smart Communications is launching Smart Surf, a new public WiFi proposition.
MD Robert Webster said: “This partnership enables us to bring data-driven connectivity solutions to business and retail venues, enhancing customer engagement and driving growth.”
Bob Koch (pictured), Purple’s SVP of Global Alliances added: “This will enable us to bring our solutions to a wider audience, empowering businesses and retain venues to use Wi-Fi as a dynamic tool for engagement and business intelligence.
In 2023, Purple experienced a 26% increase in Wi-Fi users, reaching 381 million.
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