TalkTalk has revealed the next step in its transformation journey and unveiled a refreshed brand identity and redesigned customer-facing platforms ahead of a new marketing campaign.
This follows the announcement in February of a long-term partnership with Kraken Technologies to implement a next-generation customer management platform.
TalkTalk’s brand refresh includes a bold new visual identity, featuring electric green and shocking pink tones, designed to reflect its challenger positioning in the UK Wi-Fi market.
The accompanying marketing campaign, launching on 11th September, will run across digital, video-on-demand, outdoor, and audio channels.
The updated branding is now live across TalkTalk’s newly designed website, to improve digital interactions and support, with the launch of refreshed self-service app later this month.
Susie Buckridge, CEO of TalkTalk (pictured) said: “We’re returning to our challenger roots, delivering reliable Wi-Fi for all our customers, at the same time as challenging ourselves to find new ways of satisfying our customers.
“Our new look website, strengthened by our new-look brand and marketing campaign, are just the latest demonstration of that, and signal our intent to continue to shake up the industry on behalf of our customers.”
The brand refresh and marketing campaign are designed to support TalkTalk’s strategic ambition to deliver a more customer-centric, digitally enabled service model, while reinforcing its position in the Wi-Fi market.