With almost 30 years experience in the tech industry under his belt Will Morey took the reins as Gamma Business Managing Director in May this year. Here, he discusses his motivations and strategy, how he intends to drive deeper relationships with partners, and why the launch of Gamma Edge could be a game changer in channel support.
Why did you take the role of Gamma Business MD?
This is a role that brings together everything I care about... real people, a trusted solution set and a channel I’ve been part of for decades. I’ve worked closely with many of our partners over the years, and I saw this as an opportunity to build on that and help shape the next phase of growth together.
What strengths do you bring to the position?
I’ve spent my whole career in this industry, from running large distributor teams to co-founding businesses and growing them from scratch. That experience has given me perspective. I understand the pressures partners face and how to help them respond. I’m collaborative and focused on long-term impact, not just short-term wins.
What was your first priority as MD?
To listen. The best plans come from understanding what’s working and where the gaps are. That meant having open conversations with partners and teams, and using what we heard to shape a response that’s practical and genuinely helpful.
What changes are you making, and how will you make your mark?
We’re aligning more closely with how partners want to work. That means clearer growth planning, easier access to the full Gamma portfolio and smarter commercial support. I want partners to feel that Gamma is not just backing their growth but actively enabling it every step of the way.
How did H1 this year shape up for Gamma Business?
In 2024, both the group and Gamma Business continued to grow strongly driven primarily by our UCaaS portfolio. So far in 2025, we’re seeing strong momentum. The real growth is coming from partners who are engaging across the portfolio and using the full Gamma offer to build smarter, more resilient propositions for their customers.
What are your short and long-term priorities?
Right now, it’s about delivery. We’ve created a more joined-up partner experience and now we’re rolling it out with energy and focus. Looking ahead, we have many exciting plans for our partners to shift to higher-value, recurring revenue models that support their long-term performance. That’s why we introduced Gamma Edge, the most complete support framework we have ever launched, designed to help partners grow smarter, sell more and create lasting value with their customers. It’s a platform that brings together everything a partner needs to succeed in one connected place.
How did Gamma Edge come about?
We did not build Edge in a boardroom. We built it by listening. Over the past six months and beyond we have spent time with our partners across the country, asking honest questions and hearing real answers about what is working, what is not and where we can do better together. Those conversations have shaped everything about Gamma Edge, from the insight we provide to the commercial tools and support available.
How is Gamma Edge structured?
There are five components. ‘Partner Pulse’ is where we start, with joint business planning that’s genuinely co-created. No two partners are the same. It’s about tailoring Gamma’s approach to each and every partner.
‘Velocity’ turns that plan into reward. It’s a simplified rebate engine that recognises performance across the entire Gamma portfolio – UCaaS, connectivity, mobile and security. The more a partner grows with us, the more they earn. We’ve designed it to be transparent and scalable. ‘Elements’ gives parters the tools to deliver, and ‘Boost’ adds momentum. These are ready-to-go commercial accelerators created to help partners win faster.
‘Migrate’ helps partners protect and future-proof their base. It combines platform risk analysis with tools to move customers away from legacy estates, securely, smoothly and with full support. Migrate is about reducing churn and simplifying the transition to modern platforms.
Where do you see the Gamma channel in three years?
I want our partners to be more confident, more profitable and better supported. That means helping them grow faster, reduce risk and deepen their customer relationships all with a simpler, more scalable Gamma experience behind them. I’m confident that will happen.
Which market trends are shaping your thinking?
We’re seeing real demand for simplicity, value and trust. Customers want fewer suppliers and more dependable outcomes. For partners, that means making smart choices about what to sell and who to sell it with. That’s exactly where we want Gamma to deliver.
What excites you most tech-wise?
AI and automation have huge potential, especially when they drive partner productivity and customer experience. But we’re also focused on making everyday adoption easier, packaging services better, embedding security by design and making it simpler to sell and support the full stack.
Your proudest achievement?
I’m proud of what we built at Pragma and EnableX, but what means the most to me are the relationships that have stood the test of time. Trust is the currency of this industry. Being the person someone still calls for advice or opportunity ten years later, that’s the real win.
What would you change about the industry?
I’d take out the complexity. There are way too many people who speak ‘tech’. Acronyms and techy words kill conversations with customers. We’ve also created layers that don’t always add value. What partners and customers want is clarity, flexibility and services that just work, and that’s what we need to focus on.
Today’s top leadership priorities?
Strong relationships. Also, listen deeply and invest in people and partnerships. The strongest leaders remove friction and build confidence. It’s not about having all the answers – it’s about being reliable, relevant, and ready to deliver.