As M Group Services brings together its £2.5bn portfolio as M Group, its various telecoms divisions will be unified under the M Group Telecom banner.
This will combine Morrison Telecom Services, Magdalene, Waldon Telecom and Avonline, to support the entire lifecycle of telecom networks.
Following the wider move, the Group’s leadership, teams and expertise will remain unchanged.
For branding, which includes a new logo and strapline, a sustainable and phased approach will be taken for implementation, starting with changes across locations, PPE and vehicles from April 2025.
Andrew Findlay, CEO at M Group, said: “Our new brand captures our capacity and capability for maintaining, renewing and reimagining infrastructure to meet the challenges and demands of a changing world.