Elevate Wholesale has appointed Will Goodall as Elevate Wholesale Director, strengthening the approach and importance of the company’s rapidly growing channel division.
Will joined Elevate Wholesale, part of Elevate, as Head of Wholesale less than two years ago, tasked with establishing and leading a new channel offer for the business, and has helped pioneer its partner-first service and support ethos.
Since launching the channel, many more partners have been onboarded and Elevate Wholesale continues its expansion, welcoming over 200 partners from the acquisition of Luminet with the full integration and rebrand completing in November 2024.
Elevate Wholesale’s focus on proactive partnership and community building - spearheaded by Will - is central to its channel ethos, contributing to the growth in this area of the business.
Andy Tatlock, Chief Revenue Officer at Elevate, said: “Will has been instrumental in the initial launch and continued growth of our wholesale division over the last two years.
“His relationship-first approach epitomises the value of Elevate Wholesale, with this latest appointment highlighting our ongoing commitment to our wholesale partners and the strategic importance they play in our future.”