A nine month period of strategic and go-to-market (GTM) development at Xelion has culminated in a future-fit and more streamlined proposition for channel partners, according to UK MD Dave Reynolds.
He says the vendor’s close attention to long-term modernisation is certain to change perceptions of the business following the launch of new tools during its What’s New partner event staged at the Louwman Museum in the Hague (2nd October), which drew 500-plus attendees along with 400 virtual guests.
Xelion’s repositioning as a ‘modernised partner experience powerhouse’ became official with a rebrand that also emphasises a refreshed GTM approach that makes it easier for partners to transact with the firm. “We have made all aspects of the reseller experience as easy as possible while providing a cleaner looking product that reaffirms we are not a legacy telephony company,” said Reynolds.
“Much work has gone into developing a bank of tools that will be released in one tranche to boost the entire partner experience.”
The roll out includes new contact centre dashboards and administration tools that enable resellers to better manage tenants.
Reynolds also noted that Xelion has developed a new partner portal and introduced a training academy that provides partners with online courses on the vendor’s evolving product set.
“These tools make it easier for resellers to manage their customers with more support provided by new self-service elements,” said Reynolds.
Xelion has also shifted up the gears of its marketing engine in a bid to become more proactive and targeted in generating leads for partners direct from end user marketing campaigns. Reynolds noted that all leads will be distributed among partners.
The What’s New launch event also pointed up the release of Xelion 9 planned for later this month.