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WiFi and location analytics platform Purple has secured a £10.5m investment from BGF to support its global growth trajectory and develop its product offering.
Headquartered in Manchester, Purple has more than 1,000 customers worldwide, including blue-chip corporates and SMEs across a range of markets.
CEO Gavin Wheeldon said: “Customer experience has become a key driver across a multitude of sectors in recent years which, in turn, has sparked a wave of digitalisation to meet the needs and expectations of end users.
“The rise in indoor location services has rocketed, providing us with the perfect platform to grow our core product offerings.”
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