A nationwide football tournament for ICT resellers combined with a top-quality programme to help disadvantaged young people will be launched at St Georges Park, the Home of England Football, on 4th October 2023. The Big Goal initiative is a joint exercise between The Street Soccer Foundation charity as main organiser, Giacom as headline sponsor and Comms Dealer as media partner.
The project will give ICT resellers the chance to play in regional five-a-side football tournaments to take place at Premier league and EFL venues nationwide, culminating in a finals day to be staged at St George’s Park next summer.
Importantly, every channel team that commits to paying the tournament entry fee will become a sponsor of a Street Soccer Foundation Academy within their area. This will give up to 10 vulnerable young people the chance to learn valuable skills and build confidence in a football-based environment. At the end of the programme, sponsoring resellers can then offer opportunities to their academy members to gain further experience within a place of work and turn their lives around.
The Street Soccer Foundation, in partnership with several Premier league and EFL clubs, is a national award winning sport-for-change charity. Founder and CEO Keith Mabbutt is delighted the ICT industry is getting behind his aims: “I’m incredibly thankful to Giacom and super excited by The Big Goal which aims to be a true catalyst for positive social change, allowing ICT companies to play a part in collectively making a tangible difference to the lives of others.”
Giacom CEO Terry O’Brien (pictured above) urges resellers to get involved as he believes The Big Goal represents the most exciting opportunity to unite the ICT channel under a common goal: “I love our industry and I have long believed there is a time where we should unite on a common goal, where we could make a substantially bigger difference if we do it together. That is what The Big Goal is all about.”
Comms Dealer Editorial Director Nigel Sergent commented: “We expect The Big Goal will attract a lot of interest and spaces at the launch at St George’s Park will be limited, so register without delay. You won’t want to miss out on these unique football tournaments and ESG programme.”
If you are a member of the ICT channel community and are interested in finding out more about The Big Goal, please scan the QR code below.
