The creative direction and strategy for Virtual1’s marketing operations will be spearheaded by incoming Head of Marketing Mark Dressel.
He joins from Assembly Global Networks where he managed the marketing communications, brand and lead generation function for the MSP.
Dressel brings 20 years experience in B2B marcoms, his prior experience also including notable stints at Cable&Wireless and the BBC.
His new remit is to support the sales team and delivery of Virtual1’s marketing and communications roadmap for partners.
“This is the most exciting time in the last 20 years for technology," stated Dressel. "We are here to help our partners move towards tomorrow with confidence, meet disruptive challenges head on – and win.”
Neil Wilson, Product Strategy Director, added: “We are delighted to welcome Mark to the Virtual1 team, his extensive career experience, creative vision and passion for technology will undoubtably make an impact on the channel.”