By Elvire Gosnold, Director, Blabbermouth Marketing: It should come as no surprise that much of our work is focused on promoting hosted telephony and explaining the benefits of cloud-based technology to end user businesses.
Today's workforces are becoming ever more agile and employees expect their employers to offer workplace flexibility and improve their work/life balance. This development got me thinking about how far marketing agencies such as Blabbermouth can push the virtual workforce concept.
When discussing briefs and presenting concepts I find that so much feedback is gained from body language and non-verbal cues. For example, tangible expressions of enthusiasm from design and marketing teams are important when assessing the thoughts behind marketing activities and bringing projects to life. Can conference calls really capture the vision of the marketing team or the true reactions of the client?
Brand personality is a large factor in reinforcing messaging and maintaining brand consistency. Call me old fashioned, but I find visiting the offices of clients and meeting the team and seeing their environments first-hand gives me the clues and pointers I need to ensure that the desired corporate perception is consistent with the reality.
The upside of remote working is that teams can comfortably work off-site and design briefs can be relayed back to base immediately after client meetings with a fresh impression of the passion and thinking behind the marketing plans. Agency teams can spend the working day at client sites progressing projects and immersing themselves in client life.
In conclusion, cloud computing is actually allowing us to use our time more efficiently rather than reducing the time spent at the client offices.