Lifesize, a division of Logitech, has announced the new Lifesize Cloud Web App, a fully-featured calling platform for anyone using Google Chrome.
The WebRTC-powered offering provides access to Lifesize Cloud's collaborative environment including HD video, chat and screen sharing for all without requiring any software downloads.
The Lifesize Cloud Web App is available for the Chrome browser, with the capability expanding to other browsers including Internet Explorer and Firefox in the near future.
In addition, Lifesize Cloud now offers a voice and content-only web conferencing mode which will help companies save money by making subscriptions to web conferencing services redundant, said the firm.
This move also simplifies the user experience - letting people connect and share their entire screen for collaboration with up to 40 participants - without having to open a new application.
"The implications of WebRTC are profound. By 2019, there will be more than six billion devices supporting WebRTC, and Frost & Sullivan recently predicted that it will be one of the most disruptive trends in the enterprise telecommunications industry," said Craig Malloy, Lifesize founder and CEO.
"However, until now video collaboration tools haven't met the needs of the growing number of organisations migrating to cloud-based apps. CIOs can now scale video - and empower employees to freely reach all internal and external stakeholders - without increasing complexity or demands on infrastructure and support."