A knowledge gap about the benefits of Disaster Recovery as a Service (DRaaS) represents a big opportunity for resellers according to Darren Hilton, Director of Partner Services at Timico.
His call to action follows a survey by the firm that found a barrier to adoption is the perception that DRaaS is prohibitively costly, which is not the case.
Over a quarter of those asked said that the biggest barrier to sign off on disaster recovery plans was a perception that it would be too expensive, with a similar amount believing that the financial return was minimal.
"This lack of knowledge presents the perfect opportunity for the channel as it allows resellers to tap into a market which may believe disaster recovery just isn’t an option for them," he said.
"Successful reselling is all about staying ahead of the curve, so it pays to keep pace with industry developments and relay these to the end users.\"
The survey also found that over 60% of SMEs had not yet rolled out any form of cloud-based back up within their business.
"Ever since IT environments have been virtualised, disaster recovery has become an essential part of the IT manager’s remit," added Hilton.
"However, there’s still a perception that disaster recovery solutions are cumbersome and expensive, when in fact the cloud has allowed solutions which are cost-effective and easy to implement as well as safe and secure."