Gamma has ramped up its play in the SIP space and is targeting the vibrant ISDN replacement market with its new SIP Trunk Call Manager service that, says the firm, gives customers more than cost savings and enables partners to add value to their SIP propositions via centralised instant call control.
"SIP Trunk Call Manager will enable channel partners to offer customers a smarter SIP trunk service to differentiate their proposition and open up new areas in the market," stated Roy Farrow (pictured), Advanced Services Product Manager at Gamma.
"Business continuity will be at its heart, enabling feature-rich call control in the network and giving users full access and control of the service through a mobile app."
According to Gamma, by the start of 2016 almost two million SIP channels were migrated from ISDN leaving 1.5 million still to be migrated, a million of which are expected to move within the next two years.
"The clock is ticking, so now is the time to add further value to our SIP Trunk service with SIP Trunk Call Manager, and help our partners move away from price-led conversations and give them a clear advantage in an increasingly crowded 'me too' market," added Farrow.
Gamma is currently beta testing with a number of partners and expects to launch mid-May.
One trialist, Nick Ward, Senior Product Manager at Intercity Technology, said: "It's great to see Gamma finding a way to put value and margin back into SIP Trunking."