By Elvire Gosnold, Director, Blabbermouth Marketing: If you have not already written your 2015 marketing plan here's a few starting points for your consideration. Planning: This is a vital exercise and must knit in with all the goals of your stakeholders.
Planning is key and should be firmly integrated into your business strategy and corporate ambitions. Ensure all key team members are on board with your marketing ideas.
Don't confuse: Be clear on your key messaging and ensure this message is repeated in the same fashion across as many channels and as often as your budget will allow.
Know your customers: Get a true understanding of your client's business, their key objectives and pain points. If you know this you can offer them meaningful services that will enrich their business environment and keep them coming back for more.
Be open minded: There are many more routes of communication than before. Experiment with video, SEO and social media but always ensure it is integrated with your more traditional activities.
Don't be stubborn: Give new marketing ideas a chance to establish but equally do not continue with a route that is not working for your business. Use this knowledge to create a new more successful campaign and move on.
ROI: Always a hot topic. Utilise the monitoring tools readily available for online activity. Speak to your sales team who engage directly with your clients on a daily basis. Although not automated, they have knowledge that offers invaluable insight into your campaign success and how it was received by your target audience.