Virtual1 is bringing high-speed Internet access within the reach of cash strapped 'ordinary businesses' looking to upgrade.
The network operator has slashed its standard London prices by over 30% and is offering 1GB of Internet for the same cost as 100MBS just a few years ago.
"With much debate about Internet pricing from Government and providers, we felt it was time we offered high-speed access at an affordable price," said Managing Director Tom O'Hagan.
"Upgrading to the latest networking technology is essential for a faster Internet in the long run, but while the average speed is important in a company's buying decision, it is also influenced by affordability."
Virtual1 owns and operates one of the largest and newest fibre networks in London, offering 50,000 on-net postcodes from multiple on-net Points of Presence.
"It is important to provide entrepreneurial and fast-paced businesses that are ready to take advantage of the economic recovery with the right platform to do so," added O'Hagan.
"Not only are we offering greater bandwidth, with broader coverage and faster speeds, we are doing this at a price that is cost-effective so that many more companies can take advantage.
"Businesses are looking ahead and Virtual1 wants to help the positive signs of recovery gain more momentum."