3CX is to incorporate a web conferencing solution into its VoIP phone system following the acquisition of Italy-based e-works, a developer of video conferencing software.
"Customers are demanding web conferencing to be integrated with their PBX," said Nick Galea, 3CX CEO. "They don't want to be burdened with the extra learning curve and licensing of separate conferencing services. They want a seamlessly integrated and complete Unified Communications solution."
3CX's web conferencing server technology will be fully supporting the new WebRTC standard allowing participants to take part in conferences without having to install any client software at all.
"This feature allows 3CX to leapfrog the existing proprietary, client-heavy web conferencing solutions," added Galea.