By Elvire Gosnold, Director, Blabbermouth Marketing: Are you sticking to your New Year's resolutions? Even if you have lost interest in your lifestyle resolutions, there is still time to set a few simple action points to steer your 2016 marketing activity in the right direction.
If we all had a few marketing resolutions, 2016 would be a calmer and more fruitful year for us all. Resolutions should be easy to understand, easy to remember and easy to relay to your team. Here are a few that will keep your marketing activity focused for 2016.
Identify your USPs: It is imperative that you know what makes your business better than the rest. Marketing activity is so much more effective if you know what your strengths are.
Promote your USPs: You may know what your unique selling points are but does everyone else? Make sure your team is actively promoting your USPs and ensure the business as a whole is focusing on the same strengths.
Be social: Ensure your social media pages are up-to-date and on-brand. Set yourself and your team a goal to post on social media once a week. However, the content must be informative and professional.
Don't forget your customers: It is easy to get carried away with new client meetings so remember your loyal base. Regular and informative communication with your existing customers effectively increases cross-sell and up-sell opportunities and can dramatically reduce churn.
Update your website regularly: Your website says so much about your business. Even if visitors are on there for just a few seconds they will form an opinion on your company. Out of date offers, broken links, cheesy photos and old logos all give a poor impression.