Roan’s disruptive mission

Following the acquisitions of Network Telecom and Pace Telecom, Enreach is now aiming high in the UK market led by Roan Pratt, recently recruited from Gamma.

Roan, who has joined as Director of Sales, is no stranger to the reseller community having held channel product sales development roles at Gamma since 2008. Before that he helped build an indirect channel for Marc Thompson’s Avant following business development roles at Thus and Buzz Media. He admits that leaving Gamma was a wrench but the lure of joining a disruptive international conglomerate was too big an opportunity to miss. “I had a fantastic 12 years at Gamma and met some great people in the channel along the way, many of which have become friends for life,” he said. “I went on a wonderful journey but when the opportunity at Enreach came knocking, it was the perfect next step for me.

“It’s a new entrant to the UK market, so the move was always going to be an exciting one, but what attracted me most was its own proprietary cloud solution, a growing product portfolio and the desire to be a real disrupter in the UCaaS and CCaaS space. I wanted to be part of a company that was going to challenge the norm and cause a stir.”

Enreach has a channel operation but for now Roan has switched to end user sales while the company pursues a focused acquisition strategy, and he’s made an impressive start, achieving two consecutive record-breaking sales months in his first two months. “Switching to end user engagement was a lot easier than I expected as there is a well established sales engine at Enreach UK,” he added. “The team have made the transition easy. I’d like to think that, with many years of experience in the industry and in management, I’ve brought additional insight, structure and a new energy to the business.”

I’d like to think that with many years of experience in the industry and in management, I’ve brought additional insight, structure and a new energy to the business

With his channel experience it would seem likely that a partner development strategy will follow soon, but Roan says it’s on the back burner. “It’s on our radar but, for now, we’re focusing on expanding our product portfolio while also looking at additional acquisition opportunities,” he said.

So, what attracted Enreach to Wrexham-based Pace Telecom? “Pace was a customer of Enreach so we already knew a lot about them and their customer base,” Roan explained. “They were looking at next steps and we knew it would be a great match for both parties. It means the team is already confident in taking our cloud solution, Enreach Contact, to market. The purchase will also help us to achieve our 2021 product roadmap, including connectivity, mobile, EPOS, contact centre solutions and conversational AI.

“The acquisition will enable us to further improve on the products, services and the overall experience that we provide our customers. Together we will be focusing on our portfolio of cloud solutions, broadband and mobile as well as some exciting new product launches.”

Roan is now concentrating on making the most of the sales opportunities created by the pandemic by driving UC sales into the SME market. “In the last year, changes in the market have accelerated beyond all expectations and we need to pivot quickly to meet the changing needs of businesses,” he added. “With our product portfolio, we can offer a business everything they need to keep connected, whether at home or the office, and can pair that with expert advice, dedicated account management, 24/7 customer service and the security of being part of a wider group. These solutions will make the digital transformation of businesses that much easier.”

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