Distributor Tech Data has introduced a new set of online tools including a marketing portal.
These resources are being made accessible through Tech Data Accelerate, an SMB-focused microsite that also provides links to Tech Data's Credit Elevator, vendor partner programmes and events.
The new Marketing Portal has been developed to provide an easier way for resellers to produce customer emails from a range of marketing templates, which they can further enhance with their own messages, links and contact details.
Over 30 vendors are represented in the portal, with names including HP, Microsoft, and Samsung providing SMB messaging; with public sector-focused messages provided by Cisco, Dell, Lenovo and others. Resellers can simply mix and match messages to achieve a broad market appeal.