The team behind Griffin before it was sold in 2012 has reunited and formed Jola, a new cloud communications reseller and VNO.
Former Griffin Internet MD Andrew Dickinson is targeting the SME sector through a nationwide dealer network and he aims to replicate the 'Griffin philosophy'.
"There is a fantastic opportunity in the Ethernet market, with 97% of SMEs still using broadband and the price of Ethernet leased lines tumbling," he said.
"Our best partners are focused on looking for companies struggling with broadband or with leased lines coming up for renewal. Once their customers have a solid reliable connection our partners are selling in ISDN replacement, hosted telephony and a variety of cloud-based solutions alongside a SIM-only business mobile offering.
Dickinson added: "We are running demo workshops for our partners early next year. JolaPhone is plug and play, does a lot more than your average phone system and costs a lot less."