The latest version of 3CX's VoIP system incorporates click-to-call and video calling functionality based on WebRTC technology, a development that takes UC to the next level, claims 3CX CEO Nick Galea.
"UC has been no more than a buzzword until now," he said. "Our new video conferencing and click-to-call function is set to change all that. Customers no longer have to pick up the phone, with one click they can be immediately connected for free.
"This technology offers great benefits for all businesses by enabling them to provide a new customer service experience."
Using click-to-call website visitors can make a free voice or video call directly to a business through the Internet browser without the need to download any additional software.
When the embedded call button is clicked a VoIP call to the business is initiated. Calls can also be elevated to offer screen sharing to show customers new products or offer assistance.
"Businesses using 3CX Phone System 12.5 can publish any number of call button links enabling customers to be directed to the most relevant person," added Galea.
"As inbound calls via the click-to-call function are free, businesses can reduce the cost of expensive 800 number calls. This new feature also includes a WordPress plugin so that it can be easily integrated into a business's website."
3CX Phone System 12.5 also provides each extension user with their own personal WebRTC call link enabling users to make video calls. Additional new functionality includes advanced telephony features, updated 3CXPhone Mac client, improved Chat feature, and new supported IP phones.