Canadian-based tech firm Phybridge, which specialises in IP telephony and UC, has embarked on an expansion campaign across EMEA and the man at the centre of its cross Atlantic push is the newly appointed Senior VP for EMEA and former Aastra channel supremo Viv Singh.
"Phybridge switch innovation delivers Ethernet and Power over Ethernet over a single pair of wire with four times the reach of traditional switches," he said.
"They are designed specifically to allow businesses to leverage their existing voice infrastructure and transform it into an IP path with power ideal for IP telephony."
According to Singh the Phybridge switch innovation eliminates many of the local area network barriers and costs associated with IP Telephony migration.
"Quality of service, voice continuity, elimination of risk and disruption, a highly secure network and a lower total cost of ownership are some of the benefits being realised by the 1,000 plus customers using the Phybridge switch offering," he stated.
"Phybridge technology has successfully been deployed throughout Europe including embassies around the world for one of Europe's largest governments.
"The launch of the PoLRE (Power over Long Reach Ethernet) family of switches combined with the increasing interest and demand from EMEA customers and partners warrants a local presence."
John Croce, CEO of Phybridge, sees the European market as a 'tremendous' opportunity for growth.
"Viv will be responsible for managing our EMEA Team, bringing new initiatives, recruiting and training new resellers, elevating existing partners to higher levels of accreditation and growing our overall EMEA business," he said.
Singh added: "To expand our EMEA growth over the next four months our key objective and focus remains on recruiting four to six strategically placed distribution partners plus establish partnership with five global partners.
"We are able to provide a number of case studies where we have helped our Business Partners to secure significant number of deals using our solution."
One deal of importance cited by Singh involved the deployment of a Phybridge solution that saved a customer wanting 1,400 endpoints more than $1.5m.
"We are confident that by working together with our new and existing business partners in EMEA we will secure these type of projects.
"And now with the launch of the 8 Port Polre switch we can scale right down to two IP extensions on a hosted IP platform."