The Viatel brand is to be relaunched into the enterprise market following enhanced financial resources and changes to its management team.
Having previously been trading under the VTL Wavenet brand, exclusively within the wholesale market, Viatel will now offer an extended range of telecommunications services as part of its recent acquisition by the Dublin-based Digiweb Group.
The expanded Digiweb Group now operates under two separate brands to serve its distinct customer groups.
Business customers including enterprise, government and wholesale businesses globally will be served under the relaunched Viatel brand while consumer, residential and small business customers (predominantly in Ireland and Belgium) will be served under the Digiweb brand.
Digiweb Group CEO, Colm Piercy, stated: "Despite the current economic climate there's great cause for optimism in the telecommunications industry. Tales of doom and gloom fill the business pages today and more success stories like Viatel's are needed to change this narrative."
With revenues of $78 million, the Digiweb Group generates operating profits exceeding $10 million annually. Backed by Morgan Stanley, a 33% shareholder in the Digiweb Group, Viatel's financial resources have received a significant boost as part of the acquisition and subsequent relaunch.
Having previously sold exclusively to wholesale markets, Viatel will also now service larger enterprise customers, where it expects a substantial uptake of its services.
Viatel predicts an explosion in high bandwidth connectivity demand within the European enterprise market and the relaunch puts it in a position to take advantage of this trend.
Viatel's business and wholesale services now include high capacity-low latency bandwidth, colocation, fully managed voice, wavelength, dark fibre, VPN, metro Ethernet, MPLS, VPLS and disaster recovery connectivity.
In addition to these changes, Viatel is now extending its services to Ireland with the majority of Digiweb enterprise customers transferring to Viatel with immediate effect.
This allows these customers to benefit from the industry leading services available from Viatel and its pan-European network reach. Furthermore, this will also give Viatel access to the many global brands based in or operating from Ireland.
Including Ireland, Viatel now has over 8,500km of wholly owned fibre infrastructure spanning eight countries and 35 cities, and connecting over 120 european data centres.
"The enterprise telecoms market in Europe is in a constant state of change," added Piercy. "Never has there been a better time for a company like Viatel to enter into this market and we are excited about the possibilities it holds.
"Digital trends such as cloud computing show no signs of slowing and businesses have never been more dependent on their networks.