A new distribution business, operating as part of Exclusive Networks Group, has been launched to adddress the data centre management requirements of major enterprises.
Big Technology comes to market with a portfolio of seven top name vendors and a pedigree in creating reseller value through disruptive technologies, claims the company's MD Jason Dance, the former Sales Director at Exclusive Networks UK.
Dance commented: "Data centres are struggling with big technology demands and need to cope with the pace of data growth as well as escalating expectations for reliability, lowest cost, highest performance and optimum user/customer experience.
"That's the opportunity for the channel: To answer that need with intelligent, big scale solutions capable of bringing order to the chaos and realising the promise of the user driven, software defined data centre."
Based at new offices in Theale, Reading, Big Technology is focused on opportunities within the data centre around big data storage, virtual desktop infrastructure, optimisation and the orchestration of virtual appliances.
Its current vendor portfolio adds new distribution partnerships with Extreme Networks, Silver Peak and Tegile Systems to complement Avere Systems, Coraid, Nimbus Data and Nutanix brought across from Exclusive Networks UK.
Steve Johnson, Regional Director UKI & Benelux at Extreme Networks, added: "The data centre is becoming ever more crucial as a business asset in the age of big data, and helping enterprises to realise and exploit that evolution is a major opportunity for top level resellers.
"We believe Big Technology can stimulate and address that demand for intelligent, massively scalable infrastructure, and support our partners to create maximum customer value in their data centre deals."
Mike Hemes, Vice President Sales EMEA at leading application performance and data acceleration player Silver Peak, noted "We've bought into the skills and relationships within Big Technology and we're expecting this to yield significant market opportunities in the UK as we grow our partner base.
"Big Technology fundamentally understands the seismic shifts happening in data centre evolution, particularly around storage and virtualisation, and that can only be good for what we're trying to achieve."
US based hybrid storage array vendor Tegile Systems has appointed Big Technology as its first UK distributor.
"Working with Big Technology has opened doors for us," enthused Paul Silver, Vice President, EMEA, Tegile Systems. "When we made our debut in Europe six months ago we sought a value added distributor. By partnering with Big Technology, we've added value by helping our partners become more successful and have forged deep connections in the channel."
According to Olivier Breittmayer, CEO at Exclusive Networks Group, the launch of Big Technology is timely and the UK is best positiooned to introduce the concept with a view to extending elsewhere across the Group.
"The volume, velocity and value of data is rising exponentially, generating a complex problem that only greater intelligence - not just greater horsepower - can resolve," stated Breittmayer.
"Big Technology's bold vision is to enable its partners to address this huge market opportunity and to help enterprises build a new generation of user driven datacentres."