Security vendor Bloxx is reporting year-on-year growth of 20% for its channel business. This record growth follows the appointment of Mark Gibson as sales director last year and a re-engineering of the company's business operations to become more channel-centric.
The new channel focused strategy is reaping dividends. Accelerating its diversification into the managed security service provider (MSSP) and cloud markets and demonstrating continued growth in education, Bloxx signed seven new partners in the last quarter of 2014 alone.
Gibson said: "Over the last year we've spent a lot of time listening to what the channel really wants from its relationships with vendors. We fed that back into the business to ensure we're working more collaboratively with the channel and providing the support they need.
"The channel's relationship with end user organisations is becoming much more consultancy based and we're helping a lot of partners understand - as well as take advantage of - new business opportunities that come their way."
To support its growing partner numbers the company has appointed Linzi Shepherd as a channel manager. She has a track record in developing high performing channel programmes at companies such as HP and Dell.
Key drivers for growth are coming from sectors which increasingly need to manage a hybrid of IT environments, ranging from traditional to virtualisation and the cloud.
In 2015, Bloxx will be responding to these drivers and evolving its solutions to help companies dynamically respond to these changes. Alongside this, Bloxx is focused on building new partnerships to develop its successful OEM business.
Gibson added: "Last year was a pivotal year for our relationship with the channel and we have big ambitions for 2015. Now that we have the right structure in place to support and work with the channel, we will be looking to expand our programme into EMEA and the US."