Westcoast has made a major move into subscription-based business as the UK and Ireland launch partner for HP's new opex-based IT purchasing model.
The distributor has joined forces with HP Financial Services to launch HP Subscription, a live pilot scheme that gives resellers an opportunity to sell HP kit and bundles that were previously cost prohibitive for many organisations.
"SMBs and other end user customers can now acquire the latest HP products, services and accessories without having to pay large upfront costs," said Paul Hamilton, Westcoast Client Director.
"HP Subscription allows resellers to benefit from increased opportunities, simplified sales processes and reduced risk, and pays the reseller in full upfront.
"This per-user monthly subscription model is designed to help businesses manage cash flow efficiently and give them affordable access to a wide range of HP products, services and bundles. And the move from capex to opex means depreciation becomes a thing of the past."
Hamilton believes the new model will also catch the eye of public sector organisations, including those in education.
Peter Howell, Partner Development Manager, HP Financial Services, added: "We are bringing a style of IT that enables end users to buy what they need as opposed to what they can afford. It also allows resellers to accelerate their revenues by creating new and affordable tailored bundles.
"We'll start by targeting the SMB/SoHo market as well as education. However, this model is a 100% scalable solution so there's great potential to open this out to HP's global markets."