Hosted telephony provider Inclarity has launched a new £7 per user, per month licence package for channel partners to include a Polycom VVX 400 handset with colour display.
The 36 month deal was announced at the company's partner day held at Ascot Races where it took the opportunity to give partners a specialist view of the fast growing IP market and demonstrate its expanding range of value added solutions including hosted UC and hosted video.
Speaking to Comms Dealer at the event, MD Enzo Viscito (pictured) commented: "Our new licence offer is all about breaking down another barrier for our reseller partners when they are in front of customers looking for a true OPEX hosted solution.
"We chose the VVX because it's a high quality mid-range end point and it's a great selling point having a colour display."
Special guests at the event included Mike Wilkinson, VP of Product Marketing at Broadsoft (Inclarity's hosted platform partner) and specialist VoIP analyst Matthew Townend.
Both predicted a massive hike in hosted telephony uptake in the next two years.
"Hosted will take more market share in 2016/17, that's for sure," said Wilkinson. " It has a 10-15% market share in the UK currently but we expect this country to follow the highly competitive Dutch model where 35% of telephony seats deployed are now hosted."
Underlining the scale of Broadsoft's global outreach, Wilkinson said the company's flagship VoIP product Broadworks was now powering 444,000 seats for the US Postal Service.
Promising more apps and cloud services in the future Wilkinson added: "We are looking at Wi-Fi to bring mobility onto our platform and a number of vertical solutions on WebRTC to extend applications onto web browsers."
Townend, MD of Illume Research, said the hosted voice market in the UK has grown 17.49% in the last six months with 245,489 seats now deployed.
He said: "Traditionally, the market was driven by small and large enterprises, but the mid-market is now showing strong growth following the roll out of fibre and affordable quality ensured networks.
"The switch from ISDN to SIP is keeping BT people up at night and by 2016/17 there will be more SIP trunks than ISDN.
"BT will be looking to migrate everyone off traditional telephony platforms by 2025. The ISDN network is now end of life and the market is moving fast to an IP world."
Inclarity Marketing Manager Jaci Hale reinforced the company's commitment to helping partners sell more hosted solutions, announcing a range of marketing aids including a new company video which can be white labelled by partners, an upgrading of the Playbook Partner Portal, new weekly training webinars and a monthly Foresight newsletter.
Concluding the proceedings, Viscito said: "We are not the only Broadsoft switch in town, but we focus on offering the best value add possible.
"This includes all customer service calls answered within five seconds, and we have a great knowledge of the Broadsoft platform with all of our engineers trained, as well as a brand new core network.
"We also offer our partners marketing and pre-sales support. It's about helping them generate leads and wining business.
"I am massively excited about the market. We are three years behind the USA and I have seen what the hosted companies are doing out there.
"Back in 2007 hosted was a struggle, but in 2012 I saw things starting to boom. Now it's a tidal wave."