ShoreTel's VP and MD for EMEA Adrian Hipkiss has urged non-specialist cloud suppliers who fall short of customer expectations to become better educated on the issues surrounding cloud migration. His call for action is a response to research by the Cloud Industry Forum (CIF) that revealed 35% of IT leaders were under serviced by their cloud suppliers during the migration process.
"It's clear to us that education in the marketplace is still needed, and businesses are still looking for expertise in terms of cloud services," said Hipkiss.
"It's not just about supporting the migration to the cloud though, it's important to offer the flexibility and choice customers need to scale up and down when business growth and capacity demands it.
"This starts with investing time in understanding the needs of customers and the channel and then creating a solution that is tailored to those needs. Simply taking a solution developed for a country or market and launching it in another often leads to problems during or post implementation.
"Cloud solutions address many business challenges but it is equally important to understand that choosing the correct cloud solution and implementing correctly is key to ensuring it meets the original expectations.
"Failing to identify challenges and issues and to invest in solution design and project management are the most common mistakes new entrants into this market make."