Business analytics software and services specialist SAS has announced plans to expand its centre in Dublin, adding 150 jobs over the next three years.
New roles include multi-lingual business development and sales specialists, customer engagement specialists as well as data scientists and software engineers.
The new centre, which will be initially located at University College Dublin's industry partnership centre, will see an addition of Inside Sales and Customer Contact Centre to support sales of its data analytics software into markets across EMEA.
SAS expects to increase its overall workforce six-fold. Additionally, the move has gained the support of the Department of Jobs through IDA Ireland, a non-commercial, semi-state body promoting Foreign Direct Investment into Ireland.
The company also plans to approach mid-market organisations which have no history of using data and no in-house expertise. According to SAS, the new centre will benefit those companies by making its Analytics more accessible to them, across a wide range of territories and industry sectors.
Carl Farrell, Executive Vice President and Chief Revenue Officer, SAS, said: "As a global company with offices all over the world we wanted to expand in a city as vibrant as Dublin which has such a thriving technology ecosystem.
"We are now experiencing a 'democratisation of analytics' where more and more organisations - including small and medium sized enterprises - are investing in analytical software and services that don't require a significant up-front investment.
"Our new centre will provide the extra capacity needed to support customers as they embark on this data analytics journey."