Ellie Farley has rejoined Entatech UK as Microsoft Product Manager, picking up on a previous five year stint working at the distributor.
Her remit is to increase Entatech's market share and help customers to upsell from Windows Home to Pro. She will also lead the distributor's licensing business and front-up Entatech's DPaaS (Digital Platform as a Service) for the firm's electronic software fulfilment.
Dave Stevinson, Entatech MD, said: "Ellie is no stranger to Entatech's reseller partners and was one of the reasons why our Microsoft business grew so much. Ellie's return will cement the existing foundations and provide a fantastic platform for our ambitious growth plans.
"Our investment in Microsoft software has been extensive in early 2016 and we are looking to increase our headcount to capitalise on new marketing and product initiatives. By reintroducing Ellie to the team, this demonstrates our commitment to Microsoft and the partners."