The addition of two industry heavyweights has added significant leadership muscle to collaboration solutions provider sipsynergy.
Toby Gold has joined the firm as CEO and Tom Kelly has been named Chairman.
The duo are charged with accelerating the company's growth and customer base following a £2.75m investment from YFM Equity Partners (YFM).
Gold brings 25 years IT industry experience and has held management and executive roles at a number of hardware, hosting and cloud services companies. He joins from Dell Software where he was Director of Northern Europe.
He said: "As Tom and I take up our positions at the company, this new round of investment will enable sipsynergy to further expand its products. I can't wait to put all of my experience to great use as we continue enabling our reseller partners."
Kelly boasts over 30 years experience in the UK IT and communications channel, during which time he has held senior management positions in a number of organisations, including a 10 year stint as Managing Director of Logicalis UK, one of the UK's largest Cisco managed services partners.
Kelly added: "The company has its sights set on conquering the SMB space. We've created a cloud hosted solution which we're taking to market through a growing partner base of IT and telecoms resellers and managed service providers."
sipsynergy works closely with Cisco and has developed a white labelled UCaaS 'business in a Box' solution, enabling partners to deliver their own branded Enterprise class collaboration solutions to small to mid-sized businesses.