A market worth up to £40m could be unlocked by the sale of two-way radios according to Nimans.
The distributor says today's two-way radio solutions offer full integration with telephone systems and can perform seamless functions not available via other devices.
"There's a perception in some quarters that two-way radios are yesterday's technology and limited to niche markets, but that's not the case," stated Radio Communications Category Manager, Gary Redshaw.
"From leisure centres and shopping malls to warehouses, car parks, building sites and schools, demand is on the rise."
Nimans supplies licenced and licence free equipment with both Digital Mobile Radio (DMR) and Private Mobile Radio (PMR) devices available. It works with brands such as Hytera, Icom and Motorola.
"We've sold two-way radios for many years but we are now able to offer resellers access to more powerful licenced equipment that can communicate over much longer distances," added Redshaw.
"Depending on the model, two-way radios have the ability to integrate with telephone systems and also Wi-Fi. They can link the whole of the communication chain together, offering more than one-to-one communication as they can connect many relevant parties across multiple sites, similar to a conference unit.
"DMR is gaining market traction and represents the next generation in two-way radio services. Some DMR devices can switch back to analogue too for maximum user flexibility and convenience. Two-way radios are the final piece of the comms puzzle."
Comms resellers have an advantage over traditional radio installers who often look upon telecoms as a 'black art', reckons Redshaw.
"There are no radio dealers treading on the toes of telecoms dealers," he explained. "There's less competition and margin erosion. Incremental business, attractive margins and maintenance contracts for recurring revenue can all be enjoyed.
"Industry experts highlight how there's £40m of untapped UK sales out there this year. The advent of digital is worth £20m alone with the upgrade from analogue."