Microsoft multiple Gold Partner Core has acquired Oxford-based CRM company Excitation in a seven figure deal.
Core CEO Conor Callanan said: "Excitation's CRM expertise rounds out our full cloud offering by providing CRM both on premise and online, and aligns Core with the Microsoft strategy of mainstreaming CRM."
The acquisition makes Core a platform partner in the UK and Callanan is not ruling out further acquisitions in the future. "There is ongoing consolidation within the Microsoft partnership space, as customers increasingly move towards full cloud partners and away from specialist boutiques. We're always looking for opportunities to expand the breadth and quality of our services."
Having recently expanded its London offices, Core plans to maximise use of the 4,000 foot Oxfordshire premises where the 14 person Excitation team will continue to operate.
Mark Dendy, CEO of Excitation will join the Core board as CRM Director, and David Jennaway will become Head CRM Architect. "David is the UK's longest standing CRM MVP and the first of key MVPs we plan to add to our cloud teams," added Callanan.
Dendy added: "Having enjoyed Gold partner status in our own right, we're looking forward to introducing our clients to a new pool of expertise, and to be part of a fast growing Microsoft multi-platform partner"