Tamworth-based Pure Cloud Solutions has named Jamie Lake as its new Group CEO.
Jamie Lake joined the business as an apprentice nine years ago and has since worked in multiple functions across the business. Most recently he was named MD in September 2020.
He said: “My journey has been an all-encompassing one and I have worked my way up through all guises of the business which has given me the foundations to get to where I am today.
The move sees Darren Lake step back to become Group Chairman where he will focus on developing the board of Directors and securing acquisitions.
“There are two main objectives that I want to achieve moving forward: to overhaul and standardise the business processes to improve productivity and efficiency and secondly to drive sales and growth to become a recognised MSP within the Midlands.”
Darren Lake added: “This was a clear, natural progression for Jamie. He is present within the business on a day-to-day basis and works closely with the team.”