Gamma has augmented its Platinum and Gold channel schemes with a Technical Alliance Programme.
The new tier has been introduced to recognise committed partners not yet selling at the volumes required of a Gold or Platinum designation.
"These partners should be rewarded for their commitment and provided with extra support to grow their businesses," said Gamma MD Daryl Pile (pictured).
"Technical Alliance Partners gain annual marketing funding, an accreditation logo to use on their website and marketing collateral, full access to Gamma Accelerate premium features and support from the Gamma Marketing team."
Bristol-based Blackstar Solutions is the first partner to join the programme.
Its Head of Marketing Dylan Pepler said: “The marketplace is crowded and we see this is an opportunity to differentiate ourselves while demonstrating to our customer base that we have a skilled team and the technical knowledge to support their business.”