Wildix is gearing up for its first UC&C Summit to be staged February 18-19 at the World Trade Centre in Barcelona.
The event aims to advance the adoption of the opex revenue models and hone the sales expertise of delegates via an educational programme delivered by influential keynote speakers including Jim Roche, a leading expert in value selling.
"Many companies that sell UC are observing their turnover reducing in an alarming way due to fierce competition, a radical change in how companies purchase and manage technology and the rapid spread of cloud-based services," stated Steve Osler, CEO of Wildix.
"How to adapt to these industry changes? A radical rethink of the business model is required along with the transformation of system integrators from simple one-time suppliers to recurring revenue model operators.
"In some countries this evolution is already taking place, but many parts of Europe are still far from making the shift. This is why Wildix conceived and sponsored the organisation of a European summit dedicated to the UC&C segment."