Repurposed event fills channel engagement gap

Margin in Voice & Data, Comms Dealer’s highly popular and long running networking event for the SME ICT channel, has been repurposed as a ‘virtual’ symposium in the wake of the Covid-19 social distancing restrictions.

The renamed MIVAD Virtual event will now be staged online across two days in June (23rd and 24th) allowing the reseller community to gain valuable insights on the state of the rapidly changing comms and IT supply sector and meet potential suppliers in a unique online forum.

Each day, registered resellers will be able to log in to hear informative interviews with industry analysts and industry leaders then arrange a private video conference meeting with selected suppliers during the afternoon.

“Ultimately, this is simply an online version of the same event we have run for 20 years,” said Nigel Sergent (pictured), Editorial Director at Comms Dealer publisher BPL Business Media.

“MIVAD has always been about connecting resellers with suppliers keen to help them be more successful and in these challenging times we felt we had to keep that process alive.

"We know some resellers are busier than they have ever been in this crisis while others are finding it tough, so we felt he had to offer a means of bringing them together with suppliers who may be able to help make their life easier now and in an unpredictable future.

“Now, more than ever, it is vital for channel players to keep up with the changes and trends that will shape the ‘new normal’ ahead of us and MiVaD Virtual will provide that opportunity.”

The managed 1-to-1 formats of Comms Dealer’s events have a demonstrable track record of delivering genuine ROI for both sponsors and delegates and Mike O’Brien, Managing Director, is confident MIVAD Virtual will be no different, albeit without the face-to-face elements which are so risky in the current pandemic.

“We have re-tasked our event system which provides a seamless and familiar user experience to continue to provide a fully managed 1-to-1 facility to enable sponsors and delegates to schedule virtual meetings,” he added.

“We decided we could not let restrictions on personal engagement be a loss of opportunity for a fully profiled group of potential partners to meet with channel suppliers old and new.”

Resellers can register for MIVAD Virtual on the event website at

Simon Turton on 07759 731 134 -  Mike O’Brien on 07968 369 372 -;  or Nigel Sergent on 0771 278 1106 -


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