A Partner Pack rolled out by SaaS platform provider Highlight is designed to allow resellers to more easily add value to their customers.
"Rather than battle with different sets of tools or take on the expense of investing in their own portal, Resellers can use the insights from Highlight to stay informed about the connectivity services they are buying, and the level of service they’re delivering on to their customers," explained Bimal Modha, Sales Director at Highlight.
"This helps them sell more margin-rich services and reduce churn by improving customer relationships."
Modha also noted that the Partner Pack supports up to 125 devices or endpoints and resellers can brand the Highlight portal to their own identity and share the portal with their customers.
The Partner Pack also includes marketing support services including email templates, lead generation campaigns and webinars.
“Connectivity has been commoditised for too long and this not only threatens the profitability of providers, it threatens the success of their customers," added Modha.
"And as more businesses operate from the cloud, they need high performing, often sophisticated, connectivity, because without the network nothing works.
“The pandemic has put considerable pressure on businesses. They need agility to navigate the ups and downs of a constricted economy, and connectivity is fundamental to this agility.
"Resellers need to look for new ways to be successful, add value and differentiate. Highlight’s insights bring buyers and providers together by providing the information they both need to succeed, with independent evidence about what connectivity an organisation needs and why.”