Wholesale network operator Elite has embarked on a 100,000 post code exchange roll out, kicking off in London.
"The decision to expand our footprint nationwide, starting in London, reflects where the market is heading," said CEO David Simmons.
"With increasing demand for high bandwidth connectivity it became obvious that this could not be achieved using some of the third party carriers.
"We needed to be able to take control of the end-to-end delivery, avoiding backhaul capacity issues that limit the industry.
"By investing from the outset in the backhaul capacity, Elite can deliver these high capacity services."
The initial roll out sees Elite offer uncontended gigabit and 100Mbps Ethernet while maintaining and installing the Juniper infrastructure.
Elite connects its on-net exchanges with dark fibre infrastructure combined with DWDM technology.
Elite's Head of Marketing Matthew Rogers added: "We opted to offer a completely scalable dark fibre service that isn't restricted by the fibre itself."
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