Every area of industry has been affected by the coronavirus and the ICT channel is no exception. However, there are ways in which the vendor community and channel partners can support organisations to ensure that they not only survive this pandemic but go on to enjoy continued growth and success.
Seasoned channel salespeople are usually in a great position to cross-sell and upsell successfully because they already have an in-depth knowledge of their customers. Our panel this month provide some top tips to help your teams maximise their sales success.
With the coronavirus pandemic forcing large numbers of staff to work remotely, customer service leaders must ensure that their teams remain engaged, healthy, effective, and productive in their new working environment, despite having to manage them remotely. So what skills are required, and what best practices need to be followed?
Contributing to our special focus this month on Mental Health in the ICT Industry, this month’s Kaleidoscope asks some key channel organisations what measures they have put in place to support their employee’s mental health.
When times are good you should advertise When times are bad you must advertise”. This month’s Kaleidoscope shares 5 tips on making the most of your marketing budget in the current climate with advice from our panel of channel marketing experts.
In our largest ever ‘Kaleidoscope’ feature, running in Comms Dealer this month, Gary May kicks off the feature with his top tips for successfully demonstrating and using remote selling tools. Our panel of channel experts then weigh in with their experiences and recommendations for success using these tools. Click here for the full 3 page feature.
Unsurprisingly, Covid-19 and the UK lockdown has put many channel sales teams in a spin. For many channel businesses there was an upward spike in March as customers battled to get staff online and working effectively from home. This initial demand has tailed off, but with a measured return to normality gaining momentum, another rise in demand for interconnected communications is now predicted.
For this month’s Kaleidoscope, we asked channel players a simple question: “Do you think the traditional office has had its day? Predictably, the responses were mixed because, like so many issues surrounding this pandemic, who really knows what the future holds?”.
Whatever the Government decides in the next month or so, the COVID-19 pandemic will prevent the ICT channel from doing business conventionally for the foreseeable future. The lockdown may be eased slightly, but social distancing measures will remain in place, so travelling for meetings, or simply commuting to the office, may be off the agenda for some time to come.
In the new, scary world we now live in; people have become totally reliant on the UK’s hardworking comms and IT providers who are keeping our hospitals, emergency services, food stores, logistics, government, civil services and utilities functioning, not to mention enabling millions of people to work safely from home.