Unify marketing tool removes complexity from sales process

A channel marketing programme introduced by Atos company Unify will simplify and ease the selling of its OpenScape portfolio, according to the vendor, which also claims that the new online tool, called Triple Play, will enable resellers to intercept potential customers early in the buying cycle.

Triple Play will be integrated into Unify's Partner Programme in the UK and can also be hosted on a partner's own website.

One of the tool's big plus points, says Unify, is that it removes complexity from the buying process, replacing tech talk with straightforward information about outcomes that end users can more easily identify as relevant to their business.

"Triple Play provides end users with transparent solution choices, ensuring their collaboration and communications needs are accurately met," said Zara Pasalar, UK Channel Marketing Manager.

"For partners, Triple Play offers an opportunity to increase revenues, enhance demand generation and break into new markets."

Triple Play is based on three simple choices (platform, deployment model and payment model) that enable partners to tailor their solution in a way that chimes with a prospect's business objectives and desired outcomes, which could be reducing costs, enhancing customer satisfaction or increasing cloud capabilities.

"Triple Play provides partners with a tool that demonstrates the flexibility of our OpenScape portfolio, taking technology off the table and focusing on what matters, the desired business outcomes of their customers," added Pasalar.

The marketing tool also removes much of the hard work required of partners wanting to address new markets with UC&C solutions, presenting resellers with the required outcomes for specific public and private sector organisations, and matching the right products to meet these demands.

"The tool is unlimited in terms of business size, so for those partners wishing to capture 250-5,000 user or large enterprise opportunities they can lead with Triple Play," explained Pasalar.

"As well as the Triple Play digital tool, a complete marketing kit enables partners to reach out to prospects through social media, or target customers directly via a ready to go email campaign."