TrustArc gears up for post-GDPR ‘enforcement’ era

Provider of SaaS-based privacy solutions TrustArc has predicted a post-GDPR era of growing demand for its portfolio and has expanded its partner programme accordingly.

The company says its platform is designed to support virtually every privacy use case and includes solutions to manage data mapping, risk assessments, website tracker scanning and consent management.

TrustArc's VP EMEA Channel Sales Philippe Ortodoro says partners with expertise in GDPR and privacy are well placed to capitalise on the post-GDPR ‘enforcement' era.

"The reaction of most companies to the GDPR deadline was to throw resources at the problem, both people and money," he said.

"But GDPR is not a fix and forget issue. It is a significant and ongoing commitment, and organisations are aware that they must now find more sustainable and efficient ways to meet that commitment.

"They also know that technology is their route to that sustainability and efficiency, which means huge opportunities for partners able to offer privacy technology solutions."

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