Timico is preparing for its second year as sponsor of National Hunt's Timico Cheltenham Gold Cup and as a new national sponsor of Point-to-Point amateur horse.
The IT company became the official sponsor of the Cheltenham Gold Cup at the end of 2015 in a four-year deal which awarded Timico preferred supplier status to The Jockey Club's portfolio of 15 racecourses.
Following a successful first Cheltenham Gold Cup last year, Timico decided to invest in grass roots racing.
Its Timico Mixed Open Series which began in January will culminate in a new Timico Mixed Open Gold Cup Final to be held at the Hunter Chase evening at Cheltenham Racecourse, the Home of Jump Racing, on Friday 5th May.
Tim Radford, Non-Executive Director at Timico, said: "Having sponsored some of our local Point-to-Points we were keen to take this commitment further, effectively creating a Gold Cup final for the amateur division.
"For Timico, being involved in racing sponsorship is a win-win. It gives us the opportunity to promote our brand to a national and international audience, and offer our colleagues, clients and suppliers the chance to be part of a hugely exciting sport.
"We wanted to offer a series that could act as a launch pad for top Point-to-Point horses that might progress into a career in professional racing. We see investment in grass roots racing as a positive step to support the sport and the owners, trainers and jockeys involved within it."