Wireless, cloud and switching distributor Purdicom has credit 40% revenue growth last year to the growing popularity of its online store.
The Wantage-based company has also increased staff headcount by 25% this year.
Director of Sales and Marketing Steve Kent said: "The online store has become the 24/7 one-stop-shop for all of our resellers.
"It offers any-time credit checks, personalised instant discounts, live chat support and multi-user login capabilities to suit any size enterprise."
In preparation for the new GDPR regulations that come into force in May this year Purdicom has appointed Shane Reed as Information Security Officer.
MD Hugh Garrod added: "The Sytorus privacy engine has been implemented across the company, followed by data privacy data impact assessments on all third party partnerships, and training for all company employees.
"GDPR will be business as usual in two to three years time, and Purdicom intends to exceed expectations."