Pan European Asset Company's (PEAC) hire of GE Capital UK's former technology sector sales leader Jeff Jones (pictured) reflects its increasing investment in the ICT vendor finance market and signals its intention to wield a growing influence in the channel.
To extend PEAC's leasing proposition deeper into the ICT space Jones will be supported by fellow new hire Peter Burcher who also moves from GE Capital where he was Account Manager.
"Jeff has a proven track record of delivering growth and innovation within this market which, combined with our ambitious proposition, will ensure our partners have access to financial tools that will support their growth," commented Julie Henehan, UK Sales Director. "Peter will manage a number of key relationships and his experience will also help to drive growth in this market."
Jones added: "Fresh financial products, a strong service culture and an ambitious management team will help PEAC to realise its potential as a primary leasing provider in the UK ICT market."
Henehan pointed out that the IT and telecoms channel has traditionally delivered low leasing penetration, but with a convincing passion she says that this inertia is about to animate with PEAC 'leading the leasing transformation'.
"Today, more partners understand the importance of offering finance to customers who need technology to enhance their business performance," she said.
"Our strategy is to drive for the same penetration levels achieved in other markets and the appointment of Jeff and Peter will help us to achieve our ambition."