Openreach kicks off four-year rebranding exercise

Openreach has kicked off a rebranding exercise that, says the firm, illustrates a new era of greater independence from the wider Group.

The development is part of BT's agreement with Ofcom under the Digital Communications Review and signals Openreach's revised governance and independent board with the removal of the ‘BT' element from its logo, a move that 'reaffirms Openeach's commitment to treating all communications provider customers equally', stated the company.

The changes begin this month across the Openreach fleet and will be ongoing until approximately April 2021 on all vehicles, customer facing websites and apps, stationery, employee workwear and passcards, buildings and signs.

Openreach CEO Clive Selley said: "Removing the ‘BT' element from the Openreach logo is a visual sign to reflect how we deal with everyone on equal terms.

"We want our brand to be consistent and recognisable so we're keeping the distinctive typeface and name, as our research suggests it will mean our engineers continue to be recognised when they knock on your customers' doors."

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